What is your story?

How to Effectively Promote Your Practice in the 21st Century (Duration: Two Days)

Therapists need to market themselves in order to attract clients. Whether you are a psychologist, counsellor, psychotherapist, social worker or holistic healer, you need to let potential clients know you’re available in order to build your business.

Over the duration of two days, you will learn how to promote yourself professionally and consistently in an increasingly competitive environment.

This course draws upon the marketing principles used by the successful organisations I have worked with and my own personal practice-building experience. I have combined this knowledge to design a marketing course that is relevant to therapists, regardless of your speciality.

At the beginning of each topic, you will be provided with a worksheet. You will be encouraged to contribute to discussions and complete the worksheets in class. The worksheets will form your own customised references to marketing yourself and your services. Ongoing support for participants who complete the two-day course can be provided for a small fee, which will be confirmed at the time of enrolment. 

Click on the tabs below for an outline of each module.

1. The principles behind marketing your private practice.

This introduction to the course will provide you with the reasons why effective marketing is a planned and systematic process. It will provide answers to five key questions of effective marketing for therapists in the 21st century:

12 point What makes you standout? Understand why it is important to differentiate yourself from your colleagues.

12 point Where can potential clients find you? Communication channels don’t have to be expensive.

12 point When will you attract potential clients? It is east to develop an effective marketing plan.

12 point How does your website look? Learn why having a website is so important to driving referrals.

12 point Why should you get social? Understand the benefits (and the pitfalls) of looking for business using social media tools.

2. Your business plan.

A business plan should be more of a help than a hindrance. You will learn how to write a simple business plan to help keep you focused on your goals. Topics covered include: –

12 point How to write simple business plan.

12 point What information to include.

12 point How to use a business plan as a tool to establish your business.

3. YOU are your best marketing tool.

You will learn how to emphasise what differentiates you from others in your profession. Topics covered include: –

12 point How to market yourself and your services through the articulation of

    • YOUR professional vision
    • YOUR personal mission
    • YOUR promise to your clients

12 point How to influence what your clients think when they think about each communication with you.

4. Anything can be a marketing tool – even your invoice.

You will learn how any method of communication can be a marketing channel. Topics covered include:

12 point How to communicate your vision, mission and promise during any contact including:

    • emails
    • print materials (e.g. invoices, business cards and leaflets)
    • professional networking events


5. How to write a simple marketing plan.

You will learn the straightforward way to create an effective marketing plan. Topics covered include: –

12 point How a structured marketing plan can increase your referrals and save you money.

12 point How to create a simple and cost-effective marketing plan that suits your speciality and budget.

6. Effective website design and maintenance.

You will learn how to design a website that makes you standout from others in your profession. Topics covered include:

12 point Why you need a website.

12 point How to build your own site (DIY vs. Paying someone else to do it).

12 point What to include.

12 point What to avoid.

7. Online marketing – Part 1: It’s really not that hard.

This module ties together elements from the previous modules to show participants how different methods of online marketing can have a positive effect on their practice. Topics covered include:

12 point How to choose your domain name (URL).

12 point Search Engine Optimisation.

12 point Search Engine Marketing.

12 point Understanding how to monitor the effectiveness of your marketing activity.

    • Google Analytics
    • Reporting
    • Budgeting

8. Online marketing – Part 2: To tweet or not to tweet…

You will learn about how different methods of online marketing can have a positive effect on your practice.

12 point Effective email marketing.

12 point Online referral agents.

12 point Understand how to use social media.

    • Facebook
    • Twitter
    • YouTube

12 point Tips for blogging.

12 point Privacy and ethical issues.